antisocial notworking

>> Li essa entrevista com o artista e professor Geoff Cox e achei muito interessante o projeto antisocial notworking que ele vem desenvolvendo. Segundo as notas do projeto,


By ‘anti-social’, I do not mean (to be) unfriendly but to highlight that social networking platforms are already anti-social in as much as they display contradictory tendencies (both connecting and disconnecting socialities) … Instead, the emphasis in these notes is to draw attention to how the production of non-antagonistic social relations has become central to economic production and social control. To take a typical target, the politics of Facebook, with its 59 million users, reveals how social exchanges are mediated by the wider culture and political economy. Personal information (ID and consumer preferences) is voluntarily submitted and can then be accessed by agencies reflecting pervasive viral marketing techniques, hegemonic corporate ownership and capitalistic economic principles – all designed to derive profit from friendship“.

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